June 29, 2014

Functionality in Advertising Space

By tjmcfee

Hey, this might work. 🙂

“The worldwide phenomenon of homelessness has become a growing concern during past couple of decades. Finding solutions is a complex task which involves a coordination of skills in socio-psychological and administrative fields. Created by designdevelop, the main priority of ‘The Gregory Project‘ is to find optimal alternatives for the existential questions of people without homes through the use of billboard objects and their advertisement spaces.”

Billboards are money makers. They advertise products for mere seconds as commuters drive past, and they are absolutely everywhere.

So what if advertisers invested in billboards with an additional purpose? The concept of The Gregory Project is to transform billboards into alternative living situations for homeless men and women. It begs the question: why not?

Advertisers still get to advertise their products, consumers will still be easily reached, and the company that sponsors these alternative houses gets an exclusive logo that they can utilize…

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About tjmcfee

Freelance writer. Activist on homeless issues. 48 years old. I write about subjects that need to be examined closely and thoughtfully. The idea for Brain Sections came from reading a book about abandoned asylums. I wanted to set a suspense story in that setting. The inclusion of crazed scientists turning homeless people into zombies is what makes the story unique. View all posts by tjmcfee

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